The notion of personalized video content has become the latest buzzword in the OTT video space as users demand more content that suits their own viewing habits and interests. A potential scenario could be that a user could turn on their television set and see content being offered that is tailored specifically to that individual.
While personalized OTT video is still an emerging concept, a new FierceOnlineVideo report reveals that as both traditional operators and new OTT entrants look to stand out in the IP video space, personalization of content is now a driving concern. Check out the special report here.